The Satisfaction of Social Giving
Original post by Vanco Payment Solutions on March 10, 2016
When we surveyed more than 1,000 U.S. churchgoers, 60 percent told us they favor e-Giving because it’s convenient and their churches benefit from consistent revenue. But a sizable portion of that group also told us they enjoy the satisfaction that comes from taking part in traditional giving and don’t want to miss out on having something to put in the plate when it’s passed. In fact, 39 percent of our survey respondents who prefer electronic giving at church also strongly identify with “liking the feeling of giving when the plate is passed.”